MICE is an acronym for Meetings, Incentives Travel, Conventions, and Exhibitions/Events.
Meetings
Meetings refers to various meetings held for the purposes of exchanging ideas, discussion, information exchange, and establishing social networks. It includes meetings which do not satisfy requirements for a convention, but have a minimum of 10 total participants and are held at official meeting facilities, hotels, and condominiums for a minimum of 4 hours.
Distinguished by hosting organization and key participants
Association/Society Meetings: Meetings held by Associations/Societies
Government/Public Meetings: Meetings held by Government/Public Organizations
Corporate Meetings: Corporate Incentives Meetings are included in Corporate Meetings
Other Meetings: Meetings which do not fall into the above categories
Distinguished by participant nationality and number of participating countries
International Meetings : Meetings with over 10 foreign participants in attendance (over 4 hours)
Domestic Meetings : Meetings with less than 10 foreigners in attendance (over 4 hours)
Incentives Travel
Incentives Travel refers to purely incentive travel and incentive travel meetings awarded to the organization members on their achievements, with more than 10 foreign inbound participants, staying at a local accommodation for a minimum of 1 night.
International Incentives: Incentive travel or incentive meetings with over 10 foreign participants in attendance (staying a minimum of 1 night at a designated accommodation facility)
Conventions
Conventions refers to various meetings held for the purposes of exchanging ideas, discussion, information exchange, and establishing social networks. It includes meetings held by government and public organizations or associations and corporations which have a minimum of 10 foreign participants with a total of 250 participants, held at official meeting facilities, hotels, and condominiums for a minimum of 4 hours.
Distinguished by hosting organization and key participants
- Association/Society Conventions: Conventions held by Associations/Societies
- Government/Public Conventions: Meetings held by Government/Public Organizations
- Corporate Conventions: Corporate Meetings includes Corporate Incentives Meetings
- Other Conventions : Conventions which do not fall into the above categories
Exhibitions/Events
Exhibitions refers to various exhibitions held for the purpose of conducting sales, promotion, and marketing activities targeted towards distributors, traders, consumers, and the general public. As an exhibition according to the Exhibition Industry Development Act, it includes trade exhibitions, consumer exhibitions and combined exhibitions which last for more than one day.
Distinguished by Type
- Trade Show: Exhibition centered on buyers and industry members for the purpose of pure commerce and trade
- Public Show: Exhibition focusing on product introduction and promotional activities for the general public
- Combined Show: Exhibition combining the characteristics of both a Trade Show and a Public Show
Distinguished by participating organizations and participants
- International Exhibitions : An exhibition according to the Exhibition Industry Development Act with over 100 registered foreign buyers, includes Trade Show, Public Show and Combined Show (lasts more than 1 day)
- Domestic Exhibitions : An exhibition according to the Exhibition Industry Development Act with less than 100 registered foreign buyers, includes Trade Show, Public Show and Combined Show (lasts more than 1 day)
Source: MICE industry statistical survey and research (Korea Tourism Organization)
Events refer to events held at a specific location during a specific period for a specific purpose.
Overseas events from a tourism perspective
From a tourism perspective, overseas events refers to any and all activities that contribute to destination marketing, image building, and tourism revitalization by utilizing events related to culture, leisure, and sports as attractive factors to create demand for foreign tourists.
Source: Korea Tourism Organization
10 REASONS TO CHOOSE KOREA
Korea is one of the most spirited and colorful countries in the world. In the short time following its dramatic and impressive development, it has managed to maintain the delicate balance between preserving its impressive history and tradition whilst embracing all the conveniences and technology of the modern world.
Korea is a destination designed to meet your business needs and leisure experiences. As a top convention destination,
it offers world-class MICE infrastructure, a safe and sustainable meeting location, a variety of unique sights and experiences provided by Korea’s MICE cities, and much more.
1. TOP CONVENTION DESTINATION
Ranking 2nd in the UIA Global Meetings Statistics in 2019, Korea is the top preferred destination for international events.
Our record involves successful hosting of large-scale conventions, corporate meetings, high-level meetings, and incentive travel.
2. WORLD’S MOST INNOVATIVE COUNTRY
Korea has a great pool of industry experts and innovators.
It obtained the highest score, 90.49% in the latest Bloomberg innovative index.*
Korea incorporates new technology and ideas to improve meeting productivity, knowledge, and experience.
3. EASY AND CONVENIENT ACCESS
Korea is easily accessible from most major international cities providing convenience and a strategic advantage to MICE planners in search of a location compatible with their business. More so, delegates arriving at Incheon International Airport will enjoy the comfort and luxury of the World’s Best Airport.*
Korea is the ideal place to experience different attractions in a short span of time.
4. OUTSTANDING MICE INFRASTRUCTURE
Korea’s convention complexes are able to meet your demand with its wide-range of venue choices.
Also, enjoy Korea’s super-fast internet connection and seamless IT infrastructure to take your business events to the next level.
5. SAFE AND SUSTAINABLE
Korea has an excellent record in public safety and security. Business travelers can walk around freely and enjoy a vibrant nightlife in Korea without worrying about their safety.
Korea fortifies the quality of life with high standards in public health & environment. The country’s energy efficient working environment makes sustainable meetings possible.
Business travelers can walk around freely and enjoy a vibrant nightlife in Korea without worrying about their safety.
Korea fortifies the quality of life with high standards in public health & environment. The country’s energy efficient working environment makes sustainable meetings possible.
6. ATTRACTIVE & SPECIALIZED MICE CITIES
Regional attractions add to the colorful spectrum of Korea’s MICE Destination with their unique charm.
Each locale has a specialized industry, making it even more appealing together with its beautiful convention centers equipped with modern facilities.
Organizers can choose the destination that best suits their needs and preferences.
7. TRADITIONAL CHARMS AND TRENDSETTING CULTURE
With over 5000 years of history, Korea is a country full of vibrant colors and positive energy.
Following its miraculous development over the last 50 years, Korea is now a modernized nation that maintains its traditional culture.
Korea offers meeting planners and delegates a spectacle of world heritage sites, picturesque nature and urban landscapes. A handful of unique experiences, ranging from shopping to team building activities, awaits business travelers too.
8. FLAVORFUL AND NOURISHING KOREAN CUISINE
Taste the true flavor of Korea as you explore and enjoy various attractions.
Korean cuisine, Hansik, is gaining much attention in the global culinary trend thanks to its delicious flavor, health benefits, and even aesthetic value. From the traditional Kimchi & Bibimbap, to the pop-culture inspired Chimaek (chicken & beer) & Korean BBQ - make sure not to miss this delicious journey in Korea!
9. HIGHLY CUSTOMIZABLE SUPPORT PROGRAMS
The Korea MICE Bureau offers associations and corporate groups generous and highly customizable support to successfully host international meetings and business events in Korea.
Enjoy tons of benefits such as complimentary banquet for delegates, cultural programs and tours, performances, high quality Korean souvenirs, and more.
10. DEDICATED AND KNOWLEDGEABLE PROFESSIONALS
Korea MICE Bureau’s dedicated and knowledgeable professionals are always ready to assist and provide you with highly customizable support programs to make your meetings successful and memorable in Korea.
We serve as liaison to local convention bureaus, venues, PCO, and DMC to ensure an organized planning and successful execution of events.